Inverness Caledonian Thistle FC are pleased to say that we are happy with the outcome of Saturday’s Pay What You Can initiative for our home match against Partick Thistle.
Both home and away fans attending the game were given the opportunity to pay what they felt able to afford, which saw a rise in the expected attendance.
3556 supporters, including 358 visitors, took in the match which finished honours even…gaining ICTFC a point which keeps us in the top half of the league table. This was an increase of just over 800 fans from a comparable match in December 2014; the last time the two clubs met on a Saturday at 3pm in the Highland capital.
Commercial Manager Iain Auld said: “We first trialled the ‘Pay What You Can’ initiative in January last year for a midweek fixture versus St Johnstone and the confidence gained from the fans’ response to that lead to the decision to run it again this year; and to do so for a Saturday 3pm match.”
“The numbers still have to be fully analysed and we’ll also seek feedback from those attending for the first time and those who attend less regularly before drawing any definitive conclusions on where we go from here. However, the data from this, and other initiatives, will allow us to better understand how many more Caley Thistle fans are out there just now and how much they are willing to pay. We’ll run that information alongside what we know of existing fans and then look to see what we can do to increase attendances on a more regular basis without jeopardising the club’s financial position.”