Inverness Caledonian Thistle FC is delighted to announce the appointment of a Chief Executive to provide strategic leadership and advice to the Board of Directors as the club restructures and looks to become a more community-focused club.

Mrs Yvonne Crook is an experienced consultant whose skills in business development, branding and marketing are seen as hugely valuable assets as the club strives to attract new investment and operate in a more business-like and sustainable way.

Mrs Crook is owner of View Marketing and a founder and director of Good Highland Food Ltd, which she runs with her husband Mike.  She has also held strategic advisory positions for several destinations and visitor attractions in Scotland including Loch Ness by Jacobite as well as Perth Racecourse.

Mrs Crook has been advising the Board of Directors for the past six months and has so impressed them with her creativity, energy and professionalism that they have invited her to take on the role of chief executive. 

Her work has included helping the Board set out the club’s vision for the future and preparing a Business Plan, which will place the club in a stronger position to attract future investment and funding. 

board yvonne

Chairman Graham Rae said: “Mrs Crook is a highly motivated, business orientated person with considerable success in taking a strategic approach to business and organisational development. She has 20 years experience of branding and repositioning businesses nationally and internationally and we are benefiting hugely from her expertise.  She has quickly embraced our business and the Board of Directors look forward to working with her over the crucially important coming months.”

Mrs Crook said: “The club has gone through challenging times and has been in need of change.  The business planning process has identified new commercial opportunities that I am excited to start working on together with the club management team and the many local businesses that support ICTFC.  In addition, the Board has outlined a more community-focused vision which  I am proud to be part of. We have exciting plans to rebrand and reposition the club at the heart of the community. Our 25th anniversary gives us a great goal to work towards re-engaging with our supporters and building a great future.”